Friends and family might have a new way to tell their loved ones about the largest recall in the history of auto safety, and even make some money in the process.
It’s estimated that millions of Takata airbags have still not been repaired. Despite all of the publicity and notifications from automakers, only one out of three affected airbags has been repaired.
In December, Toyota launched the Carma Project, a platform designed to easily share information with those who may not have been reached by a recall letter or those who may have ignored it.
“The platform we built enables people to share these important safety-related messages with their friends and family members and when they do we reward them for doing so,” explained Tony Lim with the Carma Project. “Every time someone refers these messages to their friends and family members and the person on the other side receives it and checks to see if their car’s affected.”
Lim said that for every eligible vehicle that’s found on the platform, then fixed, they reward the referring person up to $55.
The project invites people to sign up on its website and become “Ambassadors.”
“Just about anybody can be an Ambassador and start sharing these safety-related messages with their friends and family members,” said Lim. “So when you become an Ambassador we have you complete what we are calling ‘missions’ and these are small things that take about a minute to do.”
Lim says you can share basic messages regarding the recall with not only friends and family members, but you can also share the messages on Facebook, Twitter and via text message and email.
“We make it really easy for Ambassadors to share messages with people to raise awareness about this recall,” said Lim. “So people could make some money and do some good along the way.”
He says, unfortunately, a lot of people nationwide still do not know about the recall.
“This recall has taken 15 lives across the United States and has injured hundreds of people,” Lim told News 3.
He said their research indicates that up to 400,000 vehicles in Georgia and as many as 10,000 in Savannah have been affected by the recall.
Lim believes crowdsourcing can bring new awareness of the recall because “car owners receiving messages from people that they trust are more likely to take action.”
He told News 3 that just about three months after the launch that there are several hundred thousand people from over 2,100 cities across the United States that have signed up on the website.