SAVANNAH, Ga. (WSAV) – The Savannah Bananas have an almost cult-like following not only in the Hostess City but around the world.

Conventional wisdom says their incredible success shouldn’t even be a thing, but it definitely is. Now there’s a book explaining why!

Jesse Cole is the owner of the Savannah Bananas and author of “Fans First: Change the Game, Break the Rules, and Create an Unforgettable Experience.”

He stopped by First News at 4 to talk about the new book and the Bananas’ upcoming season.