There are several businesses along Savannah’s Broughton Street that are seeing success despite the fact that many others are closing down around them.
There are at least five empty buildings along Broughton waiting to be leased. They’re sandwiched between several unique, local shops that seem to be thriving.
We asked several business owners if business is booming, and found out it depends on who you ask.
“It’s very active. We’ve seen an early uptick, I think, in tourism which is very exciting for us,” says Lisa Kelley, owner of Fish Clothing and Jewelry Co.
For the past 16 years, Go Fish Clothing and Jewelry Co. has been a staple on Savannah’s Broughton Street. Kelley says she knows why.
“Our products are not the mainstream products you see in every store on Broughton Street,” says Kelley. “Other businesses’ products are products that you can get pretty much at any store in any town across the country.”
Another unique shop on Broughton is Rise Biscuits Donuts.
“Valentine’s Day is a big day for donuts, it’s the new box of chocolates. That day kind of launches our tourism season as well, so we’ve been booming ever since then,” says Shane Johnson, Rise owner.
“It’s a little sad to see businesses struggle on Broughton Street. As a business owner here on the street I want everyone to do well because it brings more people down here,” he added.
Johnson says the lack of parking along Broughton is a major hassle for businesses. He believes that could keep some locals from shopping downtown.