Nexstar Founder’s Day of Caring benefits Second Harvest, Bluffton Self Help


SAVANNAH, Ga. (WSAV) – June 17 is a big milestone for Nexstar Media Group, Inc., WSAV News 3’s parent company, celebrating its 25th anniversary.

It’s also a day for all 116 Nexstar television markets across the nation to give back.

Five years ago, Chairman and CEO Perry Sook created Founder’s Day of Caring with the mission of giving back where it’s needed most.

“We are a local service business,” Sook said, adding, “the best thing we can do to celebrate our success is to give back to the communities that made us successful.”

Every employee receives paid time off to spend the anniversary giving back to their communities through various service projects.

This year, WSAV’s Founder’s Day committee chose to give back to America’s Second Harvest of Coastal Georgia and Bluffton Self Help.

“During the pandemic, the world stopped. But hunger didn’t stop. People in need — that need didn’t stop,” WSAV Coastal Sunrise Anchor Kim Gusby said. “So they can always use more hands here at Second Harvest or at any of the nonprofits here in our area.

“It’s good to give back. It makes you feel good, and it helps other people in the process.”

By the end of the day, the team prepared 15,000 meals to be distributed to those in the community struggling with food insecurity.

“It’s been a really enjoyable time, a lot of boxes have been done, 179. So each box is able to serve four meals for up to three or four days. So Second Harvest works in 21 different counties and we deliver to these agencies and we deliver these mobile food boxes,” America’s Second Harvest of Coastal Georgia Volunteer Coordinator Aaron Barr said.

“Especially during coronavirus, a lot of people need food assistance, so it’s a good way to give to the community,” he added.

Nexstar television markets across the country helped a total of 260 charitable organizations this Founder’s Day.

“All around the country, we have over 12,000 employees that are engaged in some sort of community give back,” WSAV General Manager Marc Hefner said. “I think it’s important that we’re out here being part of that, true to our local brand of being ‘On Your Side,’ we’re out here to help people that are helping others.”

To join in the effort, visit or and explore the ways you can give back. Checks can also be mailed to Second Harvest at 2501 East President St. in Savannah, Ga., 31322.

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