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Electrolux Serves Up A Taste Of The Lux Life In South Beach

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SOURCE Electrolux

Innovative Electrolux Traveling Kitchen Kicks Off National Tour at Prestigious Food Network South Beach Wine & Food Festival

CHARLOTTE, N.C., Feb. 21, 2014 /PRNewswire/ -- How would it feel to have the kitchen of your dreams? Electrolux is giving entertaining and culinary enthusiasts across America the opportunity to find out via a premium  traveling experience that kicks off today at the Food Network South Beach Wine & Food Festival presented by FOOD & WINE.

The Electrolux "Lux Kitchen," designed with cooking and entertaining aficionados in mind, will showcase the ultimate performance potential of innovative, thoughtfully designed Electrolux appliances. As part of the Lux Kitchen's Food Network South Beach Wine & Food Festival debut, culinary creations prepared on state-of-the-art Electrolux appliances will be served up to show attendees and Electrolux will sponsor widely anticipated events such as: Moet Hennessy's The Q, Amstel Light Burger Bash, Sammy's Beach Bar Rum and Cabo Wabo Tequila present Emeril Lagasse and Sammy Hagar's Rockin' Beach Party, and Best of The Munchies: People's Choice Food Awards.

"We are thrilled to be able to bring an interactive Electrolux experience to home chefs across the country," says John Weinstock, Vice President Marketing for Electrolux Major Appliances in North America. "With our Electrolux Lux Kitchen we hope to make it easier for consumers to fully understand the benefits of our innovative appliances and how they can help achieve even more amazing results at home."

Visitors to the experience will have the opportunity to interact directly with the latest innovative products from the brand, including:

  • Electrolux Induction Range and Cooktop that can boil water in 90 seconds
  • Electrolux Double Wall Oven that delivers professional performance with features like PerfectConvect that provides consistently even results
  • Electrolux Dishwasher that delivers professional level clean in 30 minutes
  • Electrolux French Door Refrigerator featuring the Perfect Temp® Drawer to store food and beverages at their ideal temperature
  • Electrolux Front Load Washer & Dryer that washes clothes in 15 minutes and dries in 14 minutes

For more information about Electrolux appliances, visit: www.electroluxappliances.com.

About The Electrolux Group
Electrolux has a rich heritage of developing kitchen appliances in Europe, which have been used throughout fine homes and restaurants for more than 80 years.  Among these products is the prestigious Molteni brand, a name chosen by the world's greatest chefs who expect the ultimate in cooking performance.  Design centers around the world are focused on understanding consumer needs and developing innovative designs that fit how consumers live.  For more information visit www.electroluxappliances.com.

Contact:
Katelin Koebbe
212.445.8301
KKoebbe@webershandwick.com

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