Durham's Barley Labs in running for fully-funded Super Bowl spot - Local news, weather, sports Savannah | WSAV On Your Side

Durham's Barley Labs in running for fully-funded Super Bowl spot

Posted: Updated:
Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries. Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries.
DURHAM, N.C. -

Software maker Intuit is offering to pay millions of dollars for a 30-second commercial during the Super Bowl for a small business that might not otherwise be able to fund such a prestigious spot.

Intuit's 8,000 employees selected four companies as finalists in the competition, including Durham-based Barley Labs, which makes dog treats out of barley. Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries.

The winner will be chosen in a vote open to anyone who visits the competition website through Dec. 1. The winning business will be highlighted in a professionally produced Intuit commercial during the Super Bowl on Feb. 2.

The average cost of a 30-second commercial during Super Bowl XLVII is $4 million, and more than 100 million people are expected to watch the game.

The advertising agency RPA, which has created Super Bowl ads in the past, will create the spot. It is creating ads for all four finalists, but only one will be seen on the Super Bowl. The others will be shown at other times.

Nearly 15,000 small businesses entered the contest during the summer. Intuit employees voted for the 20 best, and that field was winnowed down to four. To make the final four, a small business had to prove that it could handle the bump up in business that a Super Bowl ad could give it.

The other finalists are GoldieBlox, based in Oakland, Calif., maker of construction toys aimed at girls; Locally Laid Egg Co., a Duluth, Minn., egg producer and POOP — Natural Dairy Compost, a Nampa, Idaho, fertilizer maker.

RELATED STORIES

  • Most Popular StoriesMost Popular StoriesMore>>

  • 911UPDATE: Ft. Stewart Soldier Hit By Falling Plane, Daughter Critically Injured

    911UPDATE: Ft. Stewart Soldier Hit By Falling Plane, Daughter Critically Injured

    Tuesday, July 29 2014 8:08 AM EDT2014-07-29 12:08:02 GMT
    911 calls tell the story story of what happened before and after the tragic freak accident
    911 calls tell the story story of what happened before and after the tragic freak accident
  • UPDATE: Suspect Not Found In 35th St. Home In Savannah

    UPDATE: Suspect Not Found In 35th St. Home In Savannah

    Tuesday, July 29 2014 1:00 AM EDT2014-07-29 05:00:19 GMT
    Metro Police are on the scene of a possible hostage situation.
    Metro Police are on the scene of a possible hostage situation.
  • Parents Arrested: Daughter Left in Hot Car

    Parents Arrested: Daughter Left in Hot Car

    Parents arrested after three-year-old girl is locked alone inside 104 degree car for 20 minutes in shopping mall car park.Ho Kim, 33, and Tae Kim, 35, are accused of leaving their daughter locked inside the vehicle at the Brea Mall in Brea, California, while they shopped.This all comes after 18 children have died so far this year after suffering heatstroke after being left inside hot cars. But in this latest case, the girl was saved after someone saw her inside a black Nissan mini van. Police...
    Parents arrested after three-year-old girl is locked alone inside 104 degree car for 20 minutes in shopping mall car park.Ho Kim, 33, and Tae Kim, 35, are accused of leaving their daughter locked inside the vehicle at the Brea Mall in Brea, California, while they shopped.This all comes after 18 children have died so far this year after suffering heatstroke after being left inside hot cars. But in this latest case, the girl was saved after someone saw her inside a black Nissan mini van. Police...
Powered by WorldNow

1430 East Victory Drive
Savannah, GA 31404

Telephone: 912.651.0300
Fax: 912.651.0320
Email: newsemailalert@wsav.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.