EPA launches campaign to prevent asthma - Local news, weather, sports Savannah | WSAV On Your Side

EPA launches campaign to prevent asthma

Posted: Updated:
ATLANTA, Ga. -

Although asthma is widespread, affecting nearly 26 million Americans of all ages and races, public awareness of common asthma triggers and effective asthma management strategies remains limited. Approximately seven million children in the United States have asthma, with poor and minority children suffering a greater burden of the disease

The U.S. Environmental Protection Agency (EPA) has partnered with the Ad Council in a national campaign to educate parents and children with asthma about simple steps they can take to prevent asthma attacks.

Through a series of public service announcements (PSAs) featuring a band of puppet characters called "The Breathe Easies," this campaign uses online videos, radio PSAs and Web banners featuring songs about asthma triggers. The songs were written and recorded by YouTube star and singer-songwriter Parry Gripp. "The Breathe Easies" – the world's first asthma-centric rock band –delivers messages about environmental triggers in a trio of songs. Viewers and listeners are informed about ways to prevent asthma attacks such as cleaning up mold, not smoking in the house and vacuuming the floor. By knowing their triggers, people can take simple steps to avoid them, which can greatly improve their asthma management.

"Too many Americans, particularly children, minorities and people living in poverty suffer from asthma, spending their time at doctor visits and hospitals instead of at school, work and play," said Janet McCabe, acting assistant administrator for EPA's Office of Air and Radiation. "By working together with the Ad Council and other partners in communities across the country, we can make a real difference in the lives of millions of Americans dealing with asthma."

"This campaign is a wonderful and entertaining continuation of our efforts with EPA to reduce asthma attacks in children," said Peggy Conlon, President and CEO of the Ad Council. "The brilliant collaboration between Barbarian, Buck and Parry Gripp yielded a unique and lovable campaign that will appeal to both parents and children and, ultimately, help eliminate more asthma triggers in the home."

The new radio and web PSAs, available in both English and Spanish, will be made available to media outlets nationwide. The PSAs are an extension of the EPA and Ad Council Childhood Asthma Campaign first launched in 2001. Since the campaign's inception, the percentage of parents who feel they can make "a lot of difference" in preventing asthma attacks has risen from 49 percent to 67 percent, according to the Ad Council's tracking system.

For more tips about preventing asthma attacks, visit the campaign website www.noattacks.org.

To learn more about asthma and environmental triggers, visit www.epa.gov/asthma.


  • Most Popular StoriesMost Popular StoriesMore>>

  • Update: Columbus man hit by own car after crashing on 1st Avenue

    Update: Columbus man hit by own car after crashing on 1st Avenue

    Monday, September 1 2014 3:52 PM EDT2014-09-01 19:52:14 GMT
    Anthony Williams, 29, was run over and killed by a car near Chase Homes on 1st Avenue late Saturday night, according to Muscogee County Coroner Buddy Bryan.
    Anthony Williams, 29, was run over and killed by a car near Chase Homes on 1st Avenue late Saturday night, according to Muscogee County Coroner Buddy Bryan.
  • Woman robbed of $700 at knifepoint in Columbus bank parking lot, report says

    Woman robbed of $700 at knifepoint in Columbus bank parking lot, report says

    Saturday, August 30 2014 11:11 PM EDT2014-08-31 03:11:34 GMT
    Two men held a 50-year-old woman at knife point and took hundreds of dollars from her in a bank parking lot Friday, according to a police report.The woman told police the attack happened after she withdrew $700 from the Wells Fargo ATM on 13th Street. She says it happened around 5:30 in the afternoon.“That is very surprising, especially in broad daylight. It's just getting outrageous these days,” said Roy Robertson, who was withdrawing money from the ATM on Saturday.The woman told News 3 she ...
    Two men held a 50-year-old woman at knife point and took hundreds of dollars from her in a bank parking lot Friday, according to a police report.The woman told police the attack happened after she withdrew $700 from the Wells Fargo ATM on 13th Street. She says it happened around 5:30 in the afternoon.“That is very surprising, especially in broad daylight. It's just getting outrageous these days,” said Roy Robertson, who was withdrawing money from the ATM on Saturday.The woman told News 3 she ...
  • Motorcycle club altercation leaves 2 dead, 2 injured

    Motorcycle club altercation leaves 2 dead, 2 injured

    Monday, September 1 2014 5:49 PM EDT2014-09-01 21:49:52 GMT
    Two victims were shot in the chest and died. Two other people had non-life-threatening injuries and are expected to survive, said police.
    Two victims were shot in the chest and died. Two other people had non-life-threatening injuries and are expected to survive, said police.
  • Most Popular StoriesMost Popular StoriesMore>>

  • Industrial Accident at International Paper Company Leaves One Man Dead

    UPDATE: Victim Identified in Fatal Accident at International Paper Company

    UPDATE: Victim Identified in Fatal Accident at International Paper Company

    Monday, September 1 2014 2:43 PM EDT2014-09-01 18:43:14 GMT
    Savannah Fire Department and Savannah-Chatham Metro Police are on the scene of an industrial accident at the International Paper Company on West Lathrop Avenue in Savannah. Spokesman Mark Keller says Savannah Fire arrived on the scene and commenced CPR, but the man was unresponsive.Details are limited now. Stay with WSAV for the latest, as News Three's Ian Margol is on the scene learning more.
    Savannah Fire Department and Savannah-Chatham Metro Police are on the scene of an industrial accident at the International Paper Company on West Lathrop Avenue in Savannah. Spokesman Mark Keller says Savannah Fire arrived on the scene and commenced CPR, but the man was unresponsive.Details are limited now. Stay with WSAV for the latest, as News Three's Ian Margol is on the scene learning more.
  • UPDATE: Man Arrested in Statesboro Bar Fight Death Denied Bond

    UPDATE: Man Arrested in Statesboro Bar Fight Death Denied Bond

    Saturday, August 30 2014 2:31 PM EDT2014-08-30 18:31:41 GMT
    A 20 year old is in custody, accused of beating 18 Year old GSU freshman Michael Gatto to death inside a club
    A 20 year old is in custody, accused of beating 18 Year old GSU freshman Michael Gatto to death inside a club
  • UPDATE: Victim Dies in Skidaway Rd. Shooting

    UPDATE: Victim Dies in Skidaway Rd. Shooting

    Saturday, August 30 2014 2:27 PM EDT2014-08-30 18:27:44 GMT
    A man is in the hospital after a shooting Friday night on Savannah's eastside.
    A man is in the hospital after a shooting Friday night on Savannah's eastside.
  • On Your SideMore>>

  • Woman robbed of $700 at knifepoint in Columbus bank parking lot, report says

    Woman robbed of $700 at knifepoint in Columbus bank parking lot, report says

    Saturday, August 30 2014 11:11 PM EDT2014-08-31 03:11:34 GMT
    Two men held a 50-year-old woman at knife point and took hundreds of dollars from her in a bank parking lot Friday, according to a police report.The woman told police the attack happened after she withdrew $700 from the Wells Fargo ATM on 13th Street. She says it happened around 5:30 in the afternoon.“That is very surprising, especially in broad daylight. It's just getting outrageous these days,” said Roy Robertson, who was withdrawing money from the ATM on Saturday.The woman told News 3 she ...
    Two men held a 50-year-old woman at knife point and took hundreds of dollars from her in a bank parking lot Friday, according to a police report.The woman told police the attack happened after she withdrew $700 from the Wells Fargo ATM on 13th Street. She says it happened around 5:30 in the afternoon.“That is very surprising, especially in broad daylight. It's just getting outrageous these days,” said Roy Robertson, who was withdrawing money from the ATM on Saturday.The woman told News 3 she ...
  • Update: MCSD Tribunal upholds teacher layoff

    Update: MCSD Tribunal upholds teacher layoff

    Saturday, August 30 2014 3:53 PM EDT2014-08-30 19:53:22 GMT
    A laid off Muscogee County school teacher is trying to get her job back during a tribunal hearing. LaQuita Buckner was let go on July 11th after serving the school district for 18 years.
    A laid off Muscogee County school teacher is trying to get her job back during a tribunal hearing. LaQuita Buckner was let go on July 11th after serving the school district for 18 years.
  • Bloody details revealed in Columbus murder suspect’s court hearing

    Bloody details revealed in Columbus murder suspect’s court hearing

    Saturday, August 30 2014 12:01 AM EDT2014-08-30 04:01:33 GMT
    Police say the man accused of killing a Columbus woman and her baby was covered with blood when police pulled him over hours after the bodies were found.Brandon Conner had his first court hearing on Friday. Detectives testified on how they connected Conner, 35, to the murders.The remains of Rosella Mitchell and her son Dylan Conner were found in a home on Winifred Lane after a fire last Thursday. Officials say Mitchell was stabbed with a knife multiple times before the fire.Police say several...
    Police say the man accused of killing a Columbus woman and her baby was covered with blood when police pulled him over hours after the bodies were found.Brandon Conner had his first court hearing on Friday. Detectives testified on how they connected Conner, 35, to the murders.The remains of Rosella Mitchell and her son Dylan Conner were found in a home on Winifred Lane after a fire last Thursday. Officials say Mitchell was stabbed with a knife multiple times before the fire.Police say several...
Powered by WorldNow

1430 East Victory Drive
Savannah, GA 31404

Telephone: 912.651.0300
Fax: 912.651.0320
Email: newsemailalert@wsav.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.