How Ads Impact Voters' Decision At The Polls - Local news, weather, sports Savannah | WSAV On Your Side

How Ads Impact Voters' Decision At The Polls

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BEAUFORT, S.C. -

You might even have them memorized by now.  Advertisements for this 1st district congressional race are clogging the airwaves and Lowcountry mailboxes, but not the mind of Charlotte Kirkman.

"I completely ignore them and throw all the fliers away that come to my house,” Kirkman said Tuesday.

She had just cast her vote for Mark Sanford, and said the kind of put-downs in the commercials don't impact how he will vote in Washington.

 

"I think he was a great governor all the way through. He made some mistakes at the end, but we've all made mistakes,” Kirkman said.

 

But those ads did sway one voter at the Greene Street gym in Beaufort Tuesday.

 

"Yes, because I didn't know a lot of things and so I Googled it and I didn't know he had a pending charge with his wife and all that," Markitta Donnelson said of Sanford.

 

Another voter who did not let ads influence his decision was bothered by Sanford's past, but not the part the commercials have zeroed in on.

 

"He turned down the education money given to South Carolina for the stimulus package. That bothered me,” Patrick Martin said.

 

So do they make a difference when it comes to the big day?

 

"I don't know,” Beaufort County Elections Director Scott Marshall said. “Because it depends on the tone of the ad and the personality of the person viewing the ad and how they're predisposed before viewing the ad.  So that's anybody's guess how those ads are going to affect people."

 

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