Most high energy drinks come in eye catching packaging, but one drink making the rounds in major cities is catching the eye of narcotics agents. "It's making it appear that illegal narcotics use is acceptable …that's it's actually glamorous,” says Lieutenant Greg Mitchell of Chatham –Savannah Counter Narcotics Team. It's white powder. It comes in a clear vial. It's sold with a mirror and fake credit card. "Granular form. The rocks that's typical. The mirror, the card just a negative connotation," say Lt. Mitchell.

The product is called Blow - which is also one of the street names for cocaine.
But get this. It's a powdered energy drink and the obvious comparison to cocaine is alarming.
When we told parents about it they couldn't believe it! "It's disheartening. It really is. I’m shocked,” says Katrina Williams. And Allison Sigmon is angry.
"It's outrageous. It's crazy to try to market that to any age really, but to expose our kids to something like that is crazy. It's just not right,"says Sigmon. So, who's responsible? Logan Gola is the creator. When I asked him why he would do this, he took a shot at parents.
'”Parents that think it's despicable are typically the parents that don't want to take personal responsibility for educating their children about drugs and addiction in general,"says Gola.

Click here to watch video of the interview with Blow's creator.

WSAV took "Blow" to a recent Drug Summit here in Savannah. Narcotics Agents, who have to fight the drug epidemic every day, were blown away. " The advertising is very pro drug culture. It's designed to entice whoever is looking at it that drugs and drug behavior is cool, it's acceptable, its glamorous. The mirror, the credit card, the white lines …it's condoning drug use which is something we definitely do not want," says Lt. Mitchell. "We are spoofing a culture that existed in our country in the 1980's," says Gola. Considering the marketing it may be hard to remember this is supposed to be an energy drink. It packs a potent punch - 240 milligrams of caffeine . That's like drinking almost 7 cans of Coca Cola. Dr. Joseph Hogan is an emergency room physician at Memorial Health. "To have a product that looks like it, is marketed like it, is again completely irresponsible," says Dr. Hogan.
He warns the high level of caffeine can be dangerous. "Either a really fast heart rate or a very irregular heart rate which could be very uncomfortable. Maybe not particularly life threatening, and maybe not leading to a heart attack per se, but could lead to significant heart rhythms which may actually prompt you to come to the emergency department. Caffeine in very very high doses can cause seizures, " says Dr. Hogan. But even Dr. Hogan is concerned about the marketing. He fears kids, playing around, might make the harmful mistake of actually snorting "Blow". "One it would probably be a severe irritant to the upper airway and nasal passage particularly. It could lead to sinuses and sinus infections, " says Dr. Hogan.

As we interviewed Gola, State Senator Regina Thomas listened in. "They didn't say put it in water...don't put it in alcohol you know. You can put it in tea or soft drinks whatever. Doesn't say that and that is so suggestive. This is frightening, " says Senator Thomas
Thomas is appalled and wants the Food and Drug Administration to take a very close look.
"To see what effects they can get from this so that they can ban it." Infact, the FDA has warned Gola that his product violates federal drug guidelines. The FDA says it's marketed as an alternative to illicit street drugs and poses a potential threat to the structure or function of the body. The FDA goes on to say the company should correct violations or face legal action. Gola says he feels his energy drink is marketed lawfully and legally. We contacted some school districts in the Coastal Empire and Low Country. School leaders in Chatham, Effingham, Beaufort, and Jasper counties say they have not heard of the energy drink and have no reports of students consuming the product.
They thanked us for alerting them about it and they say they plan to keep an eye out from now on.

See nutritional information for the product and a the FDA's warning letter - click here.