Digital Television (DTV) is a new broadcasting technology that will transform your television viewing experience. DTV enables broadcasters to offer television with movie-quality picture and sound. It can also offer multiple programming choices, called multi-casting, and interactive capabilities.

WSAV currently offers two DTV channels. Channel 3-1 is a simulcast of our normal, analog channel 3 programming except when our network, NBC, provides us high-definition programming. The Today Show, NBC Nightly News, and most prime-time shows are delivered to us in HDTV format and we broadcast them as such. Our channel 3-2 is a standard definition channel that we call "MyTV." Programming for this channel is a mixture of retro shows such as Perry Mason, Gunsmoke, Cheers, Hawaii Five-0, and others, plus the addition of contemporary programming between 8 p.m. and 10 p.m. each evening from the MyNetworkTV network. You can click here to see our entire program line-up for both channels and determine which shows are broadcast in HDTV.

Converting to DTV also will free up parts of the scarce and valuable broadcast spectrum. Those portions of the spectrum can then be used for other important services, such as public and safety services (police and fire departments, emergency rescue), and advanced wireless services.

The Transition to Digital TV

TV stations serving all markets in the United States are airing digital television programming today, although most will continue to provide analog programming through February 17, 2009. At that point, full-power TV stations will cease broadcasting on their current analog channels, and the spectrum they use for analog broadcasting will be reclaimed and put to other uses.

As of March 1, 2007, all new TVs must include digital tuners.

Analog TVs will need additional equipment to receive over-the-air television when the DTV transition ends. Consumers who rely on antennas (including outside antennas and "rabbit ears") to receive broadcast signals on TV sets having only analog tuners will need to obtain separate digital-to-analog set-top converter boxes to watch over-the-air TV. These boxes receive digital signals and convert them into analog format for display on analog TVs. Analog sets connected to such converter boxes will display digital broadcasts, but not necessarily in the full, original digital quality.

Converter Box Coupon Program

Beginning in 2008, your household may be able to obtain up to two coupons worth $40 each toward the purchase of converter boxes. The National Telecommunications and Information Administration (NTIA) has responsibility for administering the coupon program, and will issue rules regarding the coupons in the future. Additional information can be found at www.ntia.doc.gov.

Cable and Satellite TV

Cable subscribers may need new DTV equipment to view DTV programming in digital format. You should ask your cable provider what you will need and when.

Satellite subscribers may need new DTV equipment to receive and view high definition digital programming. You should ask your satellite company what you will need and when.

Digital television Quality Levels

There are many quality levels of digital television programming. The most common are:

• Standard Definition TV (SDTV) - SDTV is the basic level of quality display and resolution for both analog and digital. Transmission of SDTV may be in either the traditional (4:3) or widescreen (16:9) format.

• Enhanced Definition TV (EDTV) - EDTV is a step up from Analog Television. EDTV comes in 480p widescreen (16:9) or traditional (4:3) format and provides better picture quality than SDTV, but not as high as HDTV.

• High Definition TV (HDTV) - HDTV in widescreen format (16:9) provides the highest resolution and picture quality of all digital broadcast formats. Combined with digitally enhanced sound technology, HDTV sets new standards for sound and picture quality in television. (Note: HDTV and digital TV are not the same thing -- HDTV is one format of digital TV.)

By law, television stations nationwide must switch from the old method of transmitting TV signals known as analog to digital television (DTV) on February 17, 2009. DTV is an innovative new type of broadcasting technology that delivers movie-quality pictures and sound and more channels to consumers. While the benefits of DTV are remarkable, millions of households risk losing television reception unless they take the easy steps to receive a digital signal. Learn how to prepare for DTV